Saturday, October 17, 2009

New Youth Subcultures

Yeltsin's Dream. Digital photograph by Brandon Muir.

Bran is a blog by Brandon Muir, a young Canadian electrician who makes digital pop-art and music in his spare time. His band is called The Lou Diamond Philharmonic. His digital art is interesting because it combines different stars, political figures and other symbols to make ironic and funny statements. Its a great way of playing with semiotics. Newspaper and magazine collage was made by the Dada artists in 1920s Germany to make political statements.

Mark Paterson describes the consumer paradox of innovation and trend setting as more evident in youth subcultures.(57) The Bran blog could be an example of this idea. It is not reliant on the purchase of branded goods and commodities to form an identity. Alternatively it is commenting on mass production and mass consumption of media.

Reference: Paterson, Mark. "Consumption and Identity: Manufacturing Choice." Consumption and Everyday Life. New York and London: Routledge, 2006. pp. 36-57